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STAND UP PADDLE BOARD DIRECT
Industry Leading Service, Value and Expert Advice

Stand Up Paddle Board Direct
North America's #1 Stand Up Paddle Board Retailer
Best Service & Expert Advice for 20 Years!

The Best Selection of Top Stand Up Paddle Board Brands.
CRUISER SUP - Paddleboard Direct Exclusive & Best Seller
New Cruiser SUP Inflatable 10'2" to 12'6" Packages from $799!

Unmatched Value, Ease of Use, All Around Performance.
Durable, Top Quality Products Backed by a 1 Year Warranty
Cruiser SUP Koa Dura-Soft 10' to 11'6" Packages from $849!

Our Customer Service Pros Test Stand Up Paddle Boards Daily
Ask us which SUP package best suits your needs and budget.
We're Here to Help. Before and After Your Purchase.


stand up paddle board featured paddle boards



Cruiser SUP Yoga Mat with Free Shipping* & Paddle Cruiser SUP Betty DURA-SOFT Package with Free Shipping* & Paddle Cruiser SUP V-Max Lite-AIR 12'6" Race/Touring Inflatable with Free Shipping*, Pump & Paddle
Retail Value $1,299.00
SUPer Sale Price $949.00

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Retail Value $1,299.00
SUPer Sale Price $849.00

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Retail Value $1,499.00
SUPer Sale Price $949.00

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Cruiser Yoga Mat SUP 10'2" & 10'8" Ultra-Lite Bamboo Stand Up Paddleboard with Comfort Top Full Length Deck Pad Click Here for More Info - Cruiser SUP Betty 10' & 10'6" DURA-SOFT Stand Up Paddle Board with Free Paddle, Pad & Shipping* Click Here for More Info - 2014 Cruiser SUP V-Max LITE-AIR 12'6" x 31" Inflatable Stand Up Paddle Board with Free Paddle, Fin, Deck Pad!
When You Purchase a Cruiser SUP Women's Paddle Board
Cruiser SUP will make a $25 Donation to the
Breast Cancer Charity of Your Choice

Very Limited Quantities In Stock.
Don't Miss Out - Order Yours Now!


Top Quality Cruiser SUP Construction
Best Soft Top SUP on the market
Great Family, Fitness & All Round Performance

10'2" x 31.5"/ 10'8" x 32"
THE YOGA MAT FITNESS - from 25.5 pounds with Full Length Comfort Deck Pad!

The Cruiser Yoga Mat is designed for ease of use and performance - for beginner, intermediate or expert. With ample width, it is stable for flat water beginners, first time surfers or ultimate yoga board. The shape optimizes flat water glide and tracking, while exploits it's Hawaiian roots with ease of use in surf.

For even more comfort and value, we offer the Comfort Top (YOGA MAT fitness) with soft top, full length comfort deck pad. Perfect for yoga, kids or carrying your dog!

Ultra Lite Stand Up Paddle Boards

Cruiser SUP's Comfort-Lite Epoxy line continues the refinement of EPS foam sandwich/composite construction. Our testing has found the bamboo veneer deck provides the lightest, strongest, least expensive skin to complement our water-tight Comfort-Lite Closed-Cell EPS cores. We have added a classic gloss resin finish to the bottom and rails - no more paint chipping.

We achieved the best combination of great looks, durability and light weight. Cruiser Comfort-Lite Bamboo best suits the needs of 2014 performance or recreational stand up paddle boarders.

When You Purchase a Cruiser SUP Women's Paddle Board
Cruiser SUP will make a $25 Donation to the
Breast Cancer Charity of Your Choice

Very Limited Quantities In Stock.
Don't Miss Out - Order Yours Now!


Top Quality Cruiser SUP Construction
Best Soft Top SUP on the market
Great Family, Fitness & All Round Performance

10' x 32" | 10'6" x 33"

Full Length Soft Top EVA from 21.5 pounds!

When is a soft top board not a soft top board? Cruiser Betty Feather-Lite takes Soft Top board construction and durability to a new level. Performance and stiffness comparable to a bamboo board, due to full length wood reinforced top, rails and bottom!

Great all-round performance on flat water, small to medium waves and for yoga! Wide and Easy, awesome for flat water touring and small to medium waves. Stable, fun, easy to use and good glide for cruising. Featuring a full brushed EVA deck for a soft, comfortable touch. Our high quality soft, yet tough user-friendly family and fitness board. The top and bottom of the board is reinforced with .6mm full length wood providing extra impact resistance and performance.

"We have taken the boards out twice now, and without a doubt these are the nicest soft top boards we've ever paddled. We own several boards and I was hesitant. I'm sure our friends will be as impressed as we are. We love the boards. Thank you again for such a fantastic product and excellent customer service." Chris, Quinlan, Tx.

Feather Lite Stand Up Paddle Boards

Feather-Lite and SUPer Strong - Epoxy with full Molded Wood Reinforcement for extra stiffness and durability! High density EVA around the rails for increased impact resistance. Soft sponge nose and tail bumper and soft thruster fins for safety. SOFT Top has a full EVA deck and rails for a superb, skin-friendly surface. Heat embossed to reduce water absorption and smooth standing area to increase comfort.

Triple fiber stringers and full length wood reinforcement (top/bottom) for extra durability and performance.

Very Limited Quantities Now in Stock.
Don't Miss Out -
Order Yours Now!


Cruiser SUP Air Logo
Top Quality Cruiser SUP LITE-AIR Construction
Easy to Use, Flat Water Glide & Versatility
Excellent Fitness & All Round Performance


12'6" x 31.5" x 6" Only 23 pounds!
With
excellent tracking and amazing stability, the Cruiser V-Max AIR 12'6" x 31.5" Touring is the fastest inflatable board Cruiser SUP offer light to heavy weights. The low riding nose is engaged to slice through the water efficiently . The result is sensational inflatable board touring performance and glide speed.

We have been amazed at the ease of use and stability for the beginners.
The result is relaxed touring and great performance in flat water, river or open ocean conditions. Equipped with bungee cord, nose plugs to tie down all your gear. Long paddles are fast and very easy. Fitness and touring has never been so much fun. Experience a new level of enjoyment and SUP excitement!


Very stiff due to unmatched 15 to 20psi air pressure. Utilizing the best drop-stitch material available on the market, the newly developed Cruiser SUP LITE-AIR Technology provides a perfect combination of light weight , durability and great price.
Cruiser SUP Ultra-Lite Bamboo Combo with Free Shipping* & Paddles 2014 BIC CROSS PLATINUM 10' with Free Shipping* & Paddle Cruiser SUP Nalu ALL-WAVE Bamboo with Free Shipping* & Paddle
Retail Value $2,599.00
SUPer Sale Price $1,799.00
Retail Value* $1,499.00
Sale Price $1,249.00
Retail Value $1,699.00
SUPer Sale Price $995.00

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Click Here for More Info - CRUISER SUP UltraLite Bamboo Stand Up Paddle Boards with Free Paddle, 3 Fins, Deck Pad! 2014 Bic 10' Cross Platinum Stand Up Paddle Board with Free Paddle, Deck Pad and Fin! Click Here for More Info - Cruiser Nalu ALL-WAVE 8'10" to 10'8" Platinum Edition Ultra-Lite Bamboo SUP with Free Paddle, 3 Fins, Deck Pad!

Top Quality Cruiser SUP Construction
Great Flat Water Glide & Tracking, Versatility
Excellent Fitness, Wave & All Round Performance

10'2" x 32"/ 10'8" x 325"
11' x 31" / 11'6" x 31.5" / 12' x 32.5"
Wahine, Nalu & Classic Ultra-Lite Bamboo
from 21.5 pounds!

The beautiful Cruiser Ultra Lite Bamboo Series offers ease of use for beginners, performance for intermediate to expert and fun for everyone! With ample width, it is stable for flat water beginners, first time surfers or yoga. Shaped to offer the best performance in real world conditions - lakes, rivers and small to medium ocean surf! The shapes optimize flat water glide and tracking.

Ultra Lite Bamboo Composite
Cruiser SUP's new Ultra Lite Bamboo/Epoxy line of SUPs is based on the refinement of the EPS foam sandwich/composite structures. The construction that best suits the unique needs of 2014 performance or recreational stand up paddleboards.

Our testing has found that wood veneer deck laminates provide the lightest, strongest, least expensive skin to complement our Ultra Lite EPS-cored SUPs. And they are beautifully finished. We have also added a classic gloss resin surfboard-style finish - no more paint chipping!

The new CROSS-SUP blends the excellent performance characteristics found in BIC SUPs Classic surf-inspired series with features found on its 2013 Outside Magazine Gear of the Year WING Touring series. This fusion creates a unique board that performs great in all types of conditions, particularly inland lakes and calm sea conditions, and offers a perfect platform for all-round family fun, cruising, fitness & yoga.
ERGO-GRIP carry handle = Easier Transport + Less Fatigue!

KEY FEATURES
Keeled nose - Enhanced tracking and increased glide for fun cruising and exploring.
Full rail-to-rail volume - Enhanced stability, maximum use of the entire deck and a dry ride.
Attachment points - Six deck attachment points for securing gear and easy transport.
Flat deck - Perfect for family fun, cruising, fitness & yoga.
Full deck pad (Platinum version only) - Maximizes use of entire deck for fitness, yoga and family fun.

Very Limited Quantities Available.
Don't Miss Out - Order Yours Now!

Top Quality Cruiser SUP Construction
Easy to Use
& Versatile
Excellent Wave & All Round Performance


8'5" x 30.5" / 8'10" x 31" / 9'5" x 31" Performance Package with Paddle.
Cruiser ALL-WAVE Platinum Edition Bamboo
19.5 pounds!
When is a stand up paddle board not a SUP? When you paddle surf the beautiful Cruiser All-Wave Bamboo. You will be amazed at the short board surfboard feel and the wave.

Awesome performance for light weights in small surf up to heavy weights in large surf. Ease of use and performance for intermediate to expert and fun for everyone in waves! With ample 31" width, it is very stable for flat water, first time surfers or paddling through the break. Shaped to offer the best performance in real world conditions - small to medium surf!

The shapes excel at taking off in small to large waves. Very fast and unbelievable surf performance in head high waves, due to full length concave (slight v in tail), flat in middle and ample nose/tail rocker!

Loving It! Exceeds my expectations
Reviewer: Rob from Manhattan Beach
"This board has exceeded my expectations. I find it floats great and cruises easily. On the wave: I've surfed up to head-high and it is very maneuverable. Easy to catch waves and turn on the shoulder. If you can paddle a bigger board, you will adjust to this size in no time and have waaay more fun!"

Cruiser Ultra Lite Bamboo Composite
Cruiser SUP's Ultra-Lite Bamboo/Epoxy line continues the refinement of EPS foam sandwich/composite construction. Our testing has found the bamboo veneer deck provides the lightest, strongest, least expensive skin to complement our water-tight Ultra-Lite Closed-Cell EPS cores. We have added a classic gloss resin finish - no more paint chipping.

We achieved the best combination of great looks, durability and light weight. Cruiser Ultra-Lite Bamboo best suits the needs of 2014 performance or recreational stand up paddle boarders.